Good Morning Stewart Family
As we straddle the line between fall and winter, we use this time to celebrate our fears and superstitions. Halloween’s origins date back to the ancient Celtic festival of Samhain where people would light bonfires and wear costumes to ward off roaming ghosts. In the 8th century, Pope Gregory III designated November 1st as All Saints’ Day which made the evening before All Hallows’ Eve. This date marked the end of the summer harvest and beginning of the dark cold winter. The ancients believed that on the night of October 31st that the ghosts of the dead returned to Earth to cause trouble and damage crops. As we reflect on our ancestor’s fears, let’s think about our customer’s fears when it comes to moving.
This week, I would like to talk about our customer’s fears. Did you know that moving is the 3rd most stressful life event customer’s will go through? Or that their belongings’ being damaged is one of the top 3 fears of our customers? That’s right; our customer’s are terrified that something will be damaged in their move, even though they may not show it.
It is important that we are addressing this issue immediately during the initial walkthrough. The best way to combat their fear is to ask if they have any articles that will require any special attention, or hold a certain sentimental value. Once, they show you what items they are most concerned about, thoroughly explain how you intend to protect and transport their precious item. Now, it’s important to keep an open mind and to be accepting of any suggestions they may give, but keep in mind that you are the professional.
So ask about those special items, explain the process, and don’t be afraid to make changes to put our customer’s at ease.
Cheers,
Robert Wright
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